Case studies are a great tool to get a detailed and brief insight into a company. This here is an article featuring a case study on ‘Cadbury’. The name Cadbury brings a deliciously sweet taste to mind every time we hear it. But many people out there don’t really know that Cadbury is a daughter company to Mondelez. Cadbury was formerly called Cadbury’s and Cadbury Schweppes. It is actually a British multinational confectionery company wholly owned by Mondelez International since 2010. It is the second-largest confectionery brand in the world after Mars.
Cadbury climbed the ladder quite quickly and efficiently in India. Cadbury was the market leader in chocolates in India and it also was a very popular brand that enjoyed the trust of its consumers. It already had a market share of around 70% in 2011 in chocolates with its flagship brand Cadbury Dairy Milk alone having around 30 % of the share of the Indian chocolate market.
Nestle has been Cadbury’s biggest competitor in India, and yet still Nestle only holds 30% of the markets. The rest is taken over by Cadbury. This is because of their exceptional marketing strategies looped in adults, as well as kids, and this helped them greatly enhance their customer base.
All these stats are mindblowing. But how did they get there? Being the second-largest confectionery brand in the world and occupying the confectionary market in a country like India is no small feat and it doesn’t just magically happen. A status like that has years of good management and exceptional marketing skills and tactics backing it up.
This article here takes an in-depth look at the various marketing strategies employed by the company to expand its customer base and get to where it is today.
To read more about these marketing strategies, click here.
To read about the latest achievement of Parle-G, click here
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