Casein is a type of protein that exists in 5 different types: alpha, beta, gamma, kappa, and delta casein. It is one of the major proteins present in milk. Micellar casein is a combination of all 5 of these, in a natural globular structure. Micellar casein protein supplements are linked to heightened strength and endurance, improved metabolic activity, etc. Organic micellar casein isolate is a product that is currently creating a huge demand for itself.
First organic micellar casein isolate
Arla Foods Ingredients released the first-ever organic micellar casein isolate to help manufacturers meet the demand for organic, fresh, and functional proteins. Micellar casein isolate is a new product rich in proteins from native milk. By gentle processing of milk, without adding acid, they get micellar casein. The protein maintains its chemical structure, allowing the creation of products that are as close to nature as possible.
It contains at least 87 percent native protein and is suitable for food, functional health foods, and active nutrition applications. Also, it is low in lactose and fat and is heat-stable. It has an overall neutral state profile. In a milestone for the company, it is also the first ingredient to be offered in an organic version, made from certified organic milk from Denmark.
The demand for the product
As the first-ever organic micellar casein isolates on the market, it meets a clear need. Research shows that European consumers consider organic products healthier, tastier, and more nutritious, with one in three saying they would buy more organic, high-protein snacks if they were available.
Barbara Jensen, a business development manager, Arla Foods Ingredients, said, “When consumers hear ‘organic’, they think healthy, sustainable, and wholesome. However, a shortage of natural, organic protein ingredients has prevented many manufacturers from entering this market. MicelPure Organic fills the gap, allowing companies to extend their portfolios with products that are both organic and contain high-quality protein.”
Research shows that ‘healthy’ and ‘natural’ are the two most important characteristics for consumers of food products. This is because it is rich in the native protein, and also helps manufacturers respond to these needs.
Joe Katterfield, business development manager, sports nutrition and health foods at Arla Foods Ingredients, said, “Protein’s benefits for muscle growth, recovery, and weight management have driven consumer demand in a range of categories. But while the high-protein trend is definitely here to stay, manufacturers also have to meet many other needs. MicelPure combines high protein levels and functionality with an offer of healthy wholesomeness that increases the appeal.”
Samples are available for food applications such as cooking-stable cheeses, yogurts, and ice cream and puddings, as well as health and performance applications, like ready-to-drink high-protein beverages and powder, shakes.
Read more: New Species of Metal-Eating Bacteria
Rate this article -
Content Writer•Poet•Aspiring Entrepreneur & Food Technomanager
Vice-president (Human Resources) at EatMyNews
Passionate about health & nutrition, technology, bakery & confectionery.
Currently Pursuing BTech from NIFTEM (FTM)