When one thinks about local produce, an image of a backyard garden or a local stall far off he city limits pops up. Along with this another image of lots of hard work and extensive care comes to mind. But the times are changing, and with them, many things are changing too. One of these is the way we grow fresh produce. The time and energy-consuming farms are being threatened by an easier, energy-efficient, and sustainable alternative. This alternative is the advent of technologies like hydroponics and aeroponics. Bright Farms is one of the leading names when one thinks of hydroponics.
What is Hydroponics farming?
Hydroponics is a method of growing plants in a soil-free condition. The roots of the plants are immersed in water and nutrients, instead of soil. It is a system where water runs in cycles in a fixed quantity. This method is quickly growing its name because of the many advantages it provides. The most obvious one is being able to grow plants without soil. Other benefits include the fact that hydroponics farming required less water and land than traditional farming methods.
Also, since no soil is being used, there is no risk of pest infestation, thus the use of chemical-laced pesticides and herbicides is reduced or avoided.
The method uses natural sources of nutrients, such as duck manure, fish excrement, etc. These also account for sustainable and environment-friendly farming practices. Hydroponic plants also are advantageous over traditional farming plants, as they indicate the required levels of nutrients as well. Their leaves would turn yellow, in case of lack of nutrients, and would turn brown or curdled-looking, in case of high doses of nutrients.
This method gives better quality control and increased yield. It is an absolute win-win.
About Bright Farms
Bright Farms has made it possible to easily procure freshly grown produce in urban areas. This they made possible with their numerous greenhouses built in urban regions to maintain a fresh stream of produce. BrightFarms grows lettuce and basil locally, and these and currently available across 650 stores. BrightFarms has partnered with a number of supermarket chains to smoothen its supply chain. Stores like Walmart, Kroger, Ahold, and Albertsons are keeping stock of their products.
Like most players in the hydroponics sector, Bright Farms enjoys the benefits of urban farming because it gives the ultimate advantage of cutting the distance the produce needs to travel. Thereby cutting down costs and keeping the producer fresh.
The CEO of Bright Farms has recently laid out very promising figures, performed by the company. They have seen a growth in distribution of 225 per cent and reached a household penetration of 1.5 billion. These numbers attest to the booming success of BrightFarms.
Bright Farms claim to be a mission-driven company. Their mission is to change the health of our society through local produce. Their aim is to improve the access to fresh, clean and responsibly grown produce to a larger consumer section. The minds behind Bright Farms are quite serious about their social responsibility towards their people and the plant. Their whole existence is about giving people a healthier way of eating and making farming sustainable so that its not a burden on the planet.
They ensure that the fresh-produce they sell is grown without any pesticides, herbicides, or fungicides. They also explain their simple process: they start with non-genetically modified seeds and water. Then, with the power of sunshine, they get the “Perfect Produce”. Since it all grow inside a greenhouse, it allows for control over everything in and around the greens. They claim that the consumer can trust that their salad is ready to eat, right out of the box.
They also claim that their method allows in an 80 per cent reduction in water consumption, 90 per cent reduction in occupied land area, and 95 per cent reduction in shipping fuel consumption than long-distance field-grown produce.
Their motto is “CLEAN. SAFE. CONSCIOUS.”
Funding and more
Bright Farms have not been a sole vigilante in their mission, they have received a lot of funding from investors who saw their potential. They have brought in around $112.9 million in funding over 6 rounds. BrightFarms is funded by 6 investors. Their most recent investors are Cox Enterprises, a privately held global conglomerate media company and WP Global Partners, who aim to provide global institutional clients with portfolio exposure to private equity and private debt investments through strategically tailored investment programs by utilizing primary investment research, portfolio modeling, and three decades of private equity experience.
Their latest funding was series ‘D’ type, where they managed to raise a 55 million dollars, bringing the greenhouse growing company’s total funding to more than 100 million dollars!
Fast Company recognizes Bright Farms as one of “The World’s 50 Most Innovative Companies” and one of the “Top 10 Most Innovative Companies in Food” in the world.
Hydroponics seems to be the way for the future of farming. It seems to the ideal solution we need to feed a growing population with changing demands. Hydroponics has made it possible to grow fresh produce in regions where there are no viable soil or water resources. This is the ultimate sustainable solution.
A cutting-edge, scalable solution to the growing demand for local and sustainable food from Americans, Bright Farms is pioneering the future of low-impact, local farming. With their controlled farming practices, local food can be made available all year round!
Bright Farms is making a mark with their work because their work is unlike anything most people have seen before. With the advent of upcoming technologies, and solutions, they are making huge strides. Companies like Bright Farms are a welcome change, especially when they come packed with such fresh alternatives!
Co-authored by Amulya Sharma
Read about: Hydroponic Farming
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