Beverage manufacturer Coca-Cola India and Common Services Centres (CSC) have signed an agreement recently. It is based on understanding (MoU) to provide rural consumers access to new products through Grameen e-store.
CSC functions under the aegis of the Ministry of Electronics and Information Technology.
About the initiative of Grameen e-store
The new initiative aims to promote the availability of consumer products through local entrepreneurs and e-Kirana stores in rural India. In the pilot phase, Coca-Cola’s products will be sold through the Grameen e-store platform in Andhra Pradesh, Tamil Nadu, Uttar Pradesh, and Haryana.
The partnership will furnish last mile connectivity of essential items to the doorsteps of people. In fact, it will also help to promote rural entrepreneurship and building livelihoods by mapping supply points to Village Level of Entrepreneurs (VLEs).
Speaking of this initiative, CSC SPV CEO Dr. Dinesh Tyagi said, “The idea for Grameen e-Store exemplifies Prime Minister’s call for being vocal for local.”
Through this initiative, VLEs are also playing a critical role in connecting producers and companies with rural consumer’s right to their doorsteps. The partnership with coca-cola will allow the stores to diversify their offering while providing customers access to new products. Hence, it will be a winning proposition.
Krishna Kumar, President, Coca-Cola India, and Southwest Asia said that the partnership underscores Coca-Cola’s long-term commitment. He also added that they aim to create a sustainable business in India through responsible actions and shared growth.
Common Service Centres (CSC) scheme is one of the mission mode projects under the Digital India Programme.
CSCs are the access points for the delivery of essential public utility services, social welfare schemes, healthcare, financial, education, and agriculture services. Also, a host of B2C services to citizens in rural and remote areas of the country. It is a pan-India network catering to the regional, geographic, linguistic, and cultural diversity of the country. Thus, it enables the Government’s mandate of a socially, financially, and digitally inclusive society.
Read more about the agreement signed between Coca-Cola India and Common Services Centres
Visit the official CSC portal
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Student of Food Technology
Shaheed Rajguru College of Applied Sciences for Women
University of Delhi