Fortifygen

Retool yourself

DIC India: propagates about BIS Regulation on toluene ban

DIC propagates the toluene ban placed by the BIS on food packaging to create awareness. DIC India is a part of the World’s largest manufacturer of printing Inks and allied material, DIC Corporation of Japan. They have taken a step in raising customer awareness, across the Indian subcontinent, about the recent toluene ban announced by the Bureau of Indian Standards (BIS) for food packaging. The organization is seamlessly reaching out to its customers and enabling them to follow new ways of printing by using its exclusive digital software, DIC Konnect.

About the BIS regulation

India has seen a rise in sustainable packaging in the food and beverage industry. This is because of an increase in packaged food consumption, awareness, and demand for quality goods.

As a result, the BIS recently put a ban on the use of toluene-based inks for food packaging applications in a revision of its IS15495 regulation in order to ensure a healthy packaging environment in the region.

As per the new regulation, BIS has also laid down other standard guidelines for printing inks for use on food packaging for printers and converters. Furthermore, since the food industry mainly uses printing inks for external packaging, immediate food wrapping, as a printed wrapper or insert and disposables, BIS has defined certain norms under each of these categories.

How DIC used this

To create mindshare regarding the BIS toluene ban and aid the customers in meeting the regulation norms, the company leveraged its digital resources. DIC propagated the toluene ban placed on food packaging through online channels. Under the program, a series of webinars took place with the customers. These webinars focussed on the best industry practices to restart their printing process post the lockdown, address their concerns as well as demonstrate its product portfolio. Throughout India’s Unlock Phase 1, 2, and 3, the company was maintaining close proximity with the customers through this platform and has been constantly supporting them.

Manish Bhatia, MD, and CEO, DIC India, said, “BIS toluene ban is a commendable step taken by the regulatory body to steer the industry into a more sustainable and safe packaging direction. Since our customers have always been at the core of our strategy, we wanted to ensure that they are well-aligned with the new government regulation. Thus, following the lockdown norms, we decided to bank upon the DIC Konnect initiative, our one-of-a-kind virtual engagement strategy, wherein we hosted webinars with our customers and edified them about the toluene ban, preparing them to gain a competitive edge in their future.”

“DIC India has been at the forefront of bringing in innovative and advanced printing ink and allied products to the industry. Moreover, over the years, we have developed a robust portfolio of non-toluene ink products that will benefit our partners in making necessary adjustments in their machinery with ease,” he added.

Marketing Play?

DIC propagates the toluene ban by BIS as a means to create awareness, but can this also be a marketing tactic? The company has a range of products that can be alternatives to toluene. The company offers a comprehensive portfolio of products and solutions ranging from publishing inks to inks and adhesives for packaging. Moreover, the company has been delivering toluene-free ink portfolios in India for more than a decade. Some of the cutting edge non-toluene solutions offered by the company are namely Smart KF. Smart KF is a solvent-based gravure lamination ink system that finds use in high-end printing applications; Ultralam NT, a toluene-free general-purpose ink.

Learn more about the BIS Toluene ban

Read more News Articles

Rate article : 1 Star2 Stars3 Stars4 Stars5 Stars (5 votes, average: 5.00 out of 5)

Loading...

error: Content is protected !!