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Fundraising 101: the basics

Are you struggling to obtain sufficient startup funding? Follow these easy steps to kick off your fundraising journey. These will provide you with a key to optimize your investment potential for start-ups and scale up your company to new heights.

1. Outline Funding Goals and Objectives

The first step of the funding startup process is to outline the goals and objectives of the funding. Funding goals and goals are typically documented in a business plan, and later in the investor pitch deck. These tools serve as a roadmap for fast scaling. It will also help you in staying on track and attaining goals and goals for start-up funding.

2. Create Your Budget

Creating a precise budget is one of the most difficult things to do, particularly for early-stage startups with minimal historical data to forecast. How do you figure out what to do with the money from investors before you get it? What more, what needs to be done by your startup to optimize the investment runway and the burn rate? Consider the following startup expenses to create an accurate budget sheet and show investors that their money is being used appropriately:

  • Equipment: The cost of equipment can be one of the greatest monthly expenses, depending on the nature of your business.
  • Human Resources: In some cases, companies invest up to 25% of their human resource costs including recruiting of workers, payroll, training, benefits and more.
  •  Legal: The risks of mission-critical legal obligations are often ignored. Consider minimum viable legal safeguards, alternative fee arrangements with lawyers, and outsourced general counsel to save in this area.
  • Marketing: Social media budget, website development, publicity, and more. Marketing is an integral part of long-term entrepreneurial success

3. Research Investors

Now that you’ve outlined your priorities and objectives for funding and built a budget sheet for startups, it’s time to find a professional startup investor. Start your search by following these helpful tips for an experienced startup investor:

  • Ask for Referrals
  • Take Advantage of Online Communities
  • Consult an Attorney

4. Perfect Your Pitch

It’s time to polish your pitch, after you’ve met the right startup investor. Collect all your documents — business plan and pitch deck for investors — and show investors why your company is a worthwhile investment. Seek opportunities to paint a compelling narrative about the brand.

To read more about funding, click here


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