Ghost kitchens, also known as virtual kitchens, strip down the traditional dining establishment by removing dining areas and fancy decor. Instead, they serve as large kitchens for restaurants to prepare food to deliver to customers. Numerous restaurants can operate out of the same ghost kitchen, either working from the same facility or breaking the space into separate areas. Basically, it is a facility set up for preparing delivery-only meals.
Ghost kitchens provide great opportunities for newer restaurants trying to make it in this risky industry. The initial investment to operate in a ghost kitchen is much smaller than opening a full dine-in restaurant, which could allow more restaurants to take the plunge.
A restaurant is all about providing a better dining experience. Ghost kitchens don’t just benefit the restaurants themselves. They are also becoming increasingly popular among the customers. Considering the growth of food delivery services like UberEats, Zomato, Swiggy, GrubHub, etc, the food delivery industry is expected to be worth around $24 billion by the year 2021. A growing number of customers prefer to eat in the comfort of their own homes without having to wait in line for a table or for their food to arrive.
Modern customers want personalization and convenience. Ghost kitchens and experiential retail meet those needs while giving them the freedom to customize the experience and create exactly what they want. Customers want to get exactly what they want and when they want it. Ghost kitchens provide more flexibility for customers by giving them control over exactly what they’re eating and when it will arrive. Most ghost kitchens use cloud-based mobile ordering, which means customers can personalize exactly what they want and get their specific meals made to order.
While in-restaurant dining numbers have stayed flat in recent years, digital orders have risen by 20% a year.
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