Kitkat is a global name and there’s hardly anyone who’s unaware of it. Nestle reports that people consume 650 bars of Kit Kat every second all over the world. Of British origin, they introduced it in Brazil first of all and it continues to generate strong consumer demand globally. Currently, Nestle and Kitkat are urging people to focus on mental health issues through their partnership with R U OK?
Kitkat Partnering with R U OK?
Have a break- R U OK? A conversation could change your life…
The KitKat has announced a partnership with R U OK? which is an Australian suicide prevention charity. It aims to inspire and empower people to connect meaningfully and help those around them who might be struggling with life. This announcement was shared on Nestle’s official website.
As an official ‘Chit-Chat’ partner for R U OK?, the confectionary brand is encouraging people to not just ‘Have a Break’ but to take their break one step further to support R U OK?. In fact, they urge people to drive conversations that could change a life.
To support this cause, the limited edition KitKat wrappers will carry R U OK? on 10 September. This will be done to remind people to have a break and use the time to ask their friends, family, and colleagues, “are you OK?” This will not only give them mental support but will also give them a sense of togetherness and the reason to live.
The KitKat team will help raise awareness for the charity’s 2020 campaign focus of ‘there’s more to say after R U OK?’ Furthermore, this can help people to keep the conversation going when someone says they’re not OK. This is really important to learn in order to be there for someone who’s going through a rough patch.
The Vision Behind this Partnership
Nestlé head of marketing confectionery Joyce Tan said: “As a brand, KitKat is synonymous with taking a break; whether it’s at work or at home, long or short, it’s important to take some time out. How that time is spent is also important, which is why we’re proud to partner with R U OK? and encourage people to use this time to have a meaningful chit-chat that could make a difference.”
In fact, people use KitKat bars as a catalyst to have a break for a long time. So they joined forces with R U OK? They further encourage people to use these breaks to drive genuine conversations between people.
The R U OK? KitKat will be available for a limited time in major grocery stores at the end of August.
R U OK? at a glance
Gavinm Larkin founded R U OK? in 2009. The charity holds it’s annual dedicated R U OK? Day on the second Thursday in September each year. Furthermore, it encourages Aussies to connect with people, address social isolation, and promote community.
As we know, the global pandemic in 2020 is forcing people to practice social distancing. This is adversely affecting the mental health of many. “We welcome the support of KitKat as our R U OK? ‘Chit-Chat Partner’,” added R U OK? CEO Katherine Newton. She further added that partnering with a globally wee know name will help them to spread their message far and wide.
Read more: Case Study on Kitkat
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