A year ago, Magnum became the first ice cream brand to use recycled polypropylene plastic in its packaging. This year, they are rolling out over 7 million of the tubs across Europe.
Outlined to intercept the impact of plastic on the environment, Magnum’s new tubs and lid for its pint range are fully recyclable and made with recycled Polypropylene Plastic (rPP).
The advanced recycling technology that makes this happen transforms previously unrecyclable plastic waste into a valuable resource. The rPP waste can be re-processed infinitely, as the closed-loop recycling method preserves the quality of the material, thus reducing the need for virgin plastic.
Initially, 600,000 of the new tubs were launched in Belgium, Netherlands, and Spain in 2019. This year, more than 7 million will be introduced across other European countries. And from 2021 onwards, the new packs will be rolled out globally.
By the end of 2020, all Magnum Pints Tubs in Europe will be manufactured with rPP, which means over 160,000 kilograms of recycled plastic. The full supply across all European countries is another exciting step towards a more sustainable future.
What VP want to say?
Global VP for Magnum, Julien Barraux said, “We are proud to be one of the World’s First ice- cream brands to pioneer this groundbreaking technology. Through this new approach, we hope to lead the food and refreshment industry towards a more sustainable future, paving the way to a circular economy. These days, consumers rightly expect all packaging to be sustainable. By keeping our plastic material in the loop, we are contributing to a healthier planet and preventing plastic pollution.
With more in-home consumption due to Covid-19, the introduction of these tubs and their reduced impact on the environment becomes even more relevant as the world prepares for a new future.”
A process didn’t exist, so we helped develop one!!
Earlier rPP options were limited to beauty and personal care products because of a lack of approved solutions for its use in food-grade packaging. So, Magnum collaborated with SABIC – a global leader in diversified chemicals– to develop one.
The rPP used in Magnum is not obtained by traditional mechanical recycling as it is not suitable for food- contact packaging, instead of an innovative recycling process that transforms the plastic waste into resin with the same characteristics as the virgin food-grade resin was used.
This new technology allows the company to reduce low quality, mixed plastic waste that would otherwise most likely be destined for incineration or landfill.
The initiative is part of Unilever’s wider Global Packaging Commitment to half the company’s use of virgin plastic by reducing its absolute use of plastic packaging by more than 100,000 tonnes and accelerating its use of recycled plastic by 2025.
The Circular Economy aims to change how we make, use, and ultimately dispose of materials. It ensures that the world can continue to support the needs of a growing population while, at the same time, reversing our current unsustainable levels of pollution.
Plastic is a valuable material that is crucial for the safe and efficient distribution of products and it has a lower carbon footprint than many other alternative materials. So, it has its place which is inside the Circular Economy- where it is reused, recycled, or composted.
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Student of Food Technology
Shaheed Rajguru College of Applied Sciences for Women
University of Delhi