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Mister Veg- Story of an environment-friendly startup

Animal-based protein contains all the essential amino acids. They don’t require any protein powder or a similar product in order to complete them. Moreover, their bioavailability is more as compared to plant-based protein. And this is the reason why Mister Veg came into existence.

Animal-based protein contains all the essential amino acids. They don’t require any protein powder or a similar product in order to complete them. Moreover, their bioavailability is more as compared to plant-based protein. But we can’t deny the impact that they have on the environment and how they are not sustainable in the long run. And this is the reason why Mister Veg came into existence.

The vision behind starting Mister Veg

This Faridabad-based startup was started with a vision to save the environment. They produce Cruelty-Free Foods in order to provide sustainable alternatives for animal-based foods like meat and seafood. The alternatives provided by them are absolutely delicious and they are produced in a cost-effective and hygienic way.

They have a very strong R&D Team which has worked day in and day out to take the startup to this height.

R&D at Mister Veg

They use specialized technology which turns the grains into a texture that is almost identical to that of meat. They claim that there’s no loss of nutrients through the technology that they use. The extremely knowledgeable R&D team also devised a specialized machine technology to create plant-based seafood.

The unique texture of fish and other seafood is difficult to replicate otherwise. They are the first producer plant-based fish pomfret in India, justifying the skill and expertise of this remarkable team. The unique texture of the products makes it easy to use them as flexible alternatives to conventional meat and seafood products.

Unique Product Line of Mister Veg

The insanely delicious products from Mister Veg fall into two broad segments. These are:

  1. Base Products segment
  2. Ready To Eat segment

The Base Products include Vegiken strips, Minced Meat, Fish Promfet, Fishless Salmon, and Not Meat.

The Ready To Eat segment includes a variety of mouth-watering products like Dal Makhni, Meatless Biryani, Meatless Curry, Butter Vegiken, Meatless Curry, Shahi Tofu, and many more.

They are also planning to sell these products online soon.

A glance at Extrusion Technology

Extrusion technique is a process in food processing technology that combines several unit operations including mixing, cooking, kneading, shearing, shaping, and forming. It is a process by which we force a set of mixed ingredients through an opening in a perforated plate or die with a design specific to the food and then cut it to a specified size by blades. The mixture is forced through the die, by a machine known as an extruder, and the mix is known as the extrudate.

The most widely used Extruder is a twin-screw extruder with a Die Head. It cools the extruded protein from the vegetables or other plant sources. It then flows in a long flow channel. The cooling solidifies the protein in such a way that the resulting texture is almost identical to that of conventional meat. Hence, it generates the desires of fiber structure from plant protein.

Read about similar content by Fortifygen: Success Stories of Startups

Visit the official page of Mister Veg


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