Mother Dairy is a leading milk supplier in Delhi-NCR. It sells more than 30 lakh litres of milk per day in Delhi-NCR and operates a network of around 850 milk booths in the National Capital Region. In fact, it has deployed 28 vehicles for the supply of milk and other products to 107 hotspots across Delhi-NCR. Also, it has aligned the procurement network across locations to make requisite arrangements at all levels. This was done to ensure timely delivery with strict adherence to quality norms. Mother dairy is now diversifying its product portfolio by its range of Bread.
Range of Bread from Mother Dairy
On Thursday, Mother Dairy forayed into the bread segment as part of its strategy to diversify the business. Mother dairy launched three types of bread- Sandwich, Brown, Fruit & Milk. The target customers for the Sandwich and Brown bread are majorly families. The Fruit & Milk bread is largely for kids. The bread range is expected to strengthen the breakfast portfolio of Mother Dairy as a source of protein with low-fat content.
The bread will be initially available at 1800 milk booths as well as Safal outlets in the National Capital Region (NCR). A 500-gm packet of sandwich bread is priced at Rs.30, while the cost of a 700-gm packet is Rs. 40. Brown bread packet of 400-gm is priced at Rs 30, while the rate for fruit & milk bread is Rs 15 for the 150-gm packet.
Multi-grain bread, whole-wheat bread, and kulchas would be introduced later.
“We are diversifying into confectionery and bakery segment with the launch of our range of bread,” Mother Dairy Fruit & Vegetable Pvt Ltd Managing Director Sangram Chaudhary said. He further added that the size of the bread market in India is estimated to be around Rs 5,300 crore currently. It is growing at an average rate of 10% for the past five years. So, the company is targeting a revenue of Rs. 100 crores from the bread segment over the next 3 years.
Mother Dairy’s product portfolio already includes fruits, vegetables, edible oils, milk and dairy products, and packaged sweets. Recently, the brand had launched Haldi Milk, in response to the pandemic-induced consumer needs.
Elaborating on bread business, Chaudhary further said, “The bread market in India is localized due to logical and supply chain issues. With Mother Dairy, this has never been a challenge because of our existing network. Hence, having bread in our kit was a natural fit.”
Sanjay Verma, business head of dairy products, told that bread is being manufactured by a third party. However, retail distribution networks, as well as product portfolio, would be expanded based on customers’ responses.
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