PIONEERING CUSTOMIZED HYDRATION
The enforcement of the “plastic ban” is an ideology rooted to several years back as a discussion amid countries’ population and now has come into fruition. This sudden requirement of change is forcing one of the major industries that have been using a lot of virgin plastics- The packaging sector of the Food and Beverage Industry.
- Nestle has taken its first step to cut the water packaging. The company:
- had faced a lot of environmental issues in selling water in millions of plastic containers.
- now claims to go as “zero net greenhouse gas emission” by 2050.
- set up dispensers that could serve 64 different kinds of water, ranging from plain to flavored, and with various degrees of carbonation.
- Carrying forward this objective, Global FMCG Nestle pilots refillable coffee dispensers in Switzerland.
- It came up with an idea of reusable, refillable dispensers for soluble coffee and pet care. This could reduce single-use packaging and provide flexibility and a variety of product choices.
- This enables consumers to carry their reusable containers and fill in in-store dispensers.
- The dispensers incorporate smart technology which ensures product safety and also guarantees freshness and traceability.
- The company is working to introduce cashless payments.
- Nestle has invested 2.08 billion on sustainable packaging and claims to reduce of virgin plastics in use by 2025.
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