‘One District One Product’ Agri Plan to Fetch Better Prices

Agriculture, just like all other industries, has experienced a shift in dynamics amidst the pandemic. As a result, the government has formulated various schemes and plans to help farmers keep afloat during these difficult times. ‘One District One Product’ Agri Plan is one of these. The main aim of this plan is to fetch better prices for farmers during the rabi season.

‘One District One Product’ Agri Plan

About 100 districts in India have a GI or Geographical Indication crop. So, this Agri Plan can be highly beneficial for these GI crops. “One agriculture or horticulture crop already grown in a district or having potential in all parameters like suitable climate and capacity to raise the income of farmers will be identified,” an agriculture ministry official said.

“These districts can be developed as niche markets for particular crops. This can further result in improvement in varieties,” he further added. Some of the GI crops include sunflowers in Tamil Nadu, Alphonso mangoes in Ratnagiri, Chilli in Guntur, among the others.

As per the ‘One District One Product’ Agri Plan, the state government has to encourage the farmers to grow more of the GI crops. The Central government will be pitching for marketing links by inviting processors and exporters. The marketing will take place either directly or through a Farmer Producer Organization (FPO).

The official said the ministry will soon form a committee to implement and monitor this scheme. “We want to help farmers realize better prices with increased scale,” he said.

GI Tag Crops

Geographical indications (GI) is a type of intellectual property protection which identifies and associates certain goods with a particular geographical region. GI tags are given on the basis of quality, reputation and other salient features of the commodity. These parameters are also related to the location of that particular region.

Darjeeling tea was the first Indian food commodity to obtain a GI tag in the year 2004. GI tags also aim at safeguarding the ownership rights on natural resources and their by-products. These also play a major role in promoting rural commercial ventures as they provide better access to bigger marketplaces.

Apart from food and cash crops, other food items from Indian have obtained the GI tag as well. Tirupathi Laddu, Bikaneri Bhujia, Hyderabad Haleem, Ratlami Sev, Bandar Laddu are some examples.

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Neha Kundu

Skilled in content writing and management and Content Manager at Mindgrad. A Freelance Writer pursuing Btech in Food Technology and Management