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Indian Sweets Industry

Sweet Sellers to Specify the ‘Best Before’ Date: FSSAI

Selling adulterated or stale sweets during the festival season is a common practice in India. Many people suffer from food poisoning and typhoid after consuming such sweets. Many questions are raised every year but they weren't answered in a desirable manner until now.

Every locality in India has at least one sweet shop specialized making in local sweets of that region. These are large and fancy in the urban areas but small and simple in the rural areas. But ever wondered about the net worth of this entire industry? The Indian sweets and confectionery industry is valued at over $1.5 billion. It is growing at a two-year CAGR of 9%, as per Nielsen India. So, for this fast-growing industry, FSSAI has specified some regulations for the sweet sellers. They have announced the reinforcement of a new regulation recently.

FSSAI’s New Regulation for Sweet Sellers

FSSAI, in a letter dated 25 September to the commissioner of food safety of all states and Union Territories, declared the new regulation for all sweet sellers. The letter said, “In the public interest and to ensure food safety, it has been decided that in case of non-packaged/ loose sweets, the container/tray holding sweets at the outlet for sale should display the ‘Best Before Date’ of the product mandatorily with effect from October 1, 2020.”

This implies that all the sweet sellers, big or small, have to now specify a ‘best before’ date for the sweets just like any other food commodity. All the shop owners will have to adhere to this protocol from 1st October of this year. Hence, customers will be able to purchase fresh sweets without any worries.

Need for This Regulation

Selling adulterated or stale sweets during the festival season is a common practice in India. Many people suffer from food poisoning and typhoid after consuming such sweets. Many questions are raised every year but they weren’t answered in a desirable manner until now.

People even advise each other to visit the shanty stores in case they have a hard time giving up on their favourite sweets. The reason behind this is that many sellers do not follow the protocols and do not take care of hygiene. Mosquitos and worms, cheap ingredients, and dirt utensils during the sweet preparation are what results in many people seeing the doctor during the festival season.

Media professionals carry out sting operations and thousands of people fall sick every year. FSSAI has announced this new and strict protocol in order to put an end to all the malpractices. Customers can really see some hope now, not just during the festival season but all year round!

Read our article on, how the global meat production will be doubled by 2050


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