Tata Consumer Products (TCPL) has partnered with food delivery platforms like Domino’s Pizza and Zomato to strengthen its direct distribution model and ensure steady supply of its essential products.
The partnerships leverage complementary strengths to ensure essential products reach the doorsteps of consumers who need them.
These channel partnerships have been done in a phased manner, with Flipkart being the first e-commerce platform to enable the availability of its essential products in Mumbai, Bengaluru and Delhi.
In an alternate distribution model, Tata Consumer Products’ distributors will list as marketplace sellers on Flipkart, Domino’s Pizza, Zomato and other platforms.
Additionally, Tata Consumer Products has also started the delivery of its food products through its own nutrition and e-commerce platform, Tata NutriKorner, in two phases.