The Success story of Cornitos – India’s biggest nachos giant navigates the company’s journey since its origin until it became the largest nacho brand in India and overtook 60% of the market share.
Snacking in India is an action taken very seriously. Indian cuisines have their own specialty snacks for munching that are famous from all corners of the country. While most Indian snacks have a delicious flavour, they may come off as oily and a bit on the unhealthy side. Even if we consider packaged snack products, most of them consist of some form of deep-fried starchy foods made from besan or potatoes. In 2009 Greendot Health Foods Pvt Ltd, came out with its latest brand – “Cornitos”. This brand brought a very famous Mexican dish to Indian ‘snackaholics’ and became the biggest nachos brand in India while capturing 60% of the market. Let’s hear more about the story of how Cornitos came into the Indian Market!
Cornitos hails from Greendot Health Foods Ltd, which is an FMCG company. Greendot Health Foods is a part of a renowned 30 million dollar venture – Global Group. They entered the Indian snack market in the year 2009 with the launch of Cornitos. This is where the success story of cornitos begins. Cornitos was the vision of the Director of Greendot – Mr. Vikram Goyal. Mr. Goyal made an observation that nachos are a very famous and a healthy snack common in Mexico. He saw an opening in the Indian snack market and decided to launch this product. Thereby, Greendot, through Cornitos brought a unique snack option in the Indian snack market with Indianized palate flavors.
A Healthier Snack
Cornitos was in itself a very unique snack option. Back in 2009, the Indian market was flooded with potato chips in various flavours under various brand names. But the thing about these chips was that though they were a convenient and quick snacking option they were rather unhealthy. Most of these chips were deep-fried, made of potatoes and seasons with a heavy dose of colour & flavourings. Cornitos’ introduction of Nacho chips to the market opened a healthier option for consumers. Cornitos made a decision to provide corn-based snacks as a relief from the common and unhealthier potato-based options. Their recipes were based on the traditional Mexican cooking process, which ensured an authentic product for their consumers. Their products were lower in oil, had a higher protein content, were non-GMO and gluten-free. All these points favoured Cornitos to be widely accepted in the market.
State of the art production
Greendot never compromised on the quality of their product at any turn. Starting from the procurement of raw ingredients, they ensured to use authentic ingredients to give the best possible flavour to their product. They invested handsomely enough to develop a state-of-the-art production line, with complete automation. This facility was in line with international production standards. The best part is that all of their crunchy and delicious nacho chips are human touch-free.
Greendot Health Foods Pvt Ltd foods saw that the Indian snack market was hungry for new and healthier snacking options. Taking this into account they made a complete dive into the market with their brand ‘Cornitos’. Owning to their products’ uniqueness and health considerations, it took off quite well in the market. Once their product took off, Cornitos expanded on its product mix and introduced more products like Taco shells, roasted nuts, salsa sauce, and gift packs. It is truly said that – success is a journey and not a destination. Cornitos to date come up with new and innovative ways to keep the dust from settling on their brand. Cornitos also paid special attention to ensure that their product had its reach pan India. Hence they indulged in an extensive distribution network across Pan India. A complete range of Products was made available in Retail, E-Retail, and Modern Trade stores.
Today you can walk into any nearby retail or grocery store in India and enjoy this delicious snack anytime you like! But this is not just true for India because Cornitos has established a versatile multinational market for their product. Cornitos products are exported globally to the USA, Australia, China, Singapore, UAE, Saudi Arabia, Maldives, Hong Kong, Nepal, Srilanka, Pakistan, Taiwan, Thailand.
One of the advertisements that they use in India:
Ultimately, the success story of Cornitos can be credited to their strategic move to introduce something new and healthy to the Indian market all the while tweaking it to the preference of the Indian consumers. The company’s mission is a promise to revolutionize the Indian FMCG market with innovative and healthy products while its motto is to make healthy gourmet snacks with high-quality ingredients. With principles like these is it any wonder that the brand left its mark in not just the Indian, but also the Global snack market!
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