On May 12, PM Narendra Modi addressed Indians and appealed to be “Vocal for Local.” How the citizens of India are complying them is commendable!!
Dabur Chyawanprash, retailed as “Immunity Booster” is observing high demand during Covid-19 pandemic. Ayurvedic formulation of more than 41 Ayurvedic herbs aid in boosting the immune system. And it is commonly consumed by ‘All age group’.
As a proven health supplement and a rich source of Vitamin C, it provides multitude of health benefits. It rejuvenates all tissues in the body, promoting muscle mass. It also kindles agni (digestive fire), building ojas for supporting a healthy immune response. Surprisingly, it can also boost youthfulness.
The ongoing corona virus pandemic has turned the tables and compels Chaywanprash as the “All Season” product. People from all ages become acquainted with the amazing benefits of the herbal product. Dabur is the indubitable leader in India’s Rs 700 crore Chyawanprash market. Lately, the company has reported a tremendous 400 precent shoot up in the demand for this Ayurvedic product. Dabur’s contenders, Baba Ramdev’s Patanjali, Baidyanath and Emami also purportedly ran out of their Chyawanprash stock.
Chyawanprash has always been a “Family Product”. And right now, its sales are crossing all the barriers. Stronger Pockets, mainly Northern and Eastern parts of the country i.e. Maharashtra and Madhya Pradesh, are the leading buyers of Chyawanprash. They are also buying all type of Ayurvedic products.
MS Dhoni, Madhuri Dixit and Kajol are appealing the youngsters to outstrip the consumption of this clinically proven heath formulation product. Due to its immune health benefits, it is now ingesting not only in summers but all seasons. It can also be consumed during the part of the year when there is lot of smog which provokes respiratory problems.
It is not only just “Vocal for Local” drive that leads to significant increase in the sales but also people who realized its significance. Summing up March 2020, Dabur company reported 63% of the market share.
To read the full interview of Dabur’s Marketing Head – Health Supplements Prashant Agarwal, click here
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Student of Food Technology
Shaheed Rajguru College of Applied Sciences for Women
University of Delhi